Animal Climate and Health Save Foundation India has unveiled a series of provocative billboards across multiple high-traffic locations in the Patparganj area of East Delhi, all featuring the bold and unapologetic statement: “MILK IS NOT VEGETARIAN.” This powerful message directly confronts the misconception surrounding dairy products, revealing the hidden realities of animal exploitation inherent in dairy production.
“These billboards challenge the comfortable myths around dairy consumption. Milk comes from animals who suffer exploitation and cruelty throughout their lives,” stated Aprajita Ashish, Director, Animal Climate and Health Save Foundation India. “True vegetarianism must reject all animal exploitation, including dairy.”
The campaign seeks to educate and inspire the public to choose a compassionate, sustainable, and vegan lifestyle. Veganism is a lifestyle that avoids all forms of animal exploitation and cruelty, whether in food, clothing, or entertainment. Animal rights advocates highlight that animals, just like humans, deserve freedom from pain, fear, and suffering. The Foundation emphasizes that choosing plant-based alternatives is essential to ending animal suffering, mitigating climate change, and improving human health.
Animal Climate and Health Save Foundation India passionately advocates animal rights and veganism, aiming to dismantle all forms of animal exploitation
